Liza Shtromberg Jewelry, One of the best Jewelry Stores in Los Feliz

 

Interview with Liza Shtromberg, conducted by local REALTOR® Keith Kurlander

Describe your business.

I am a jewelry designer and creator. All of the jewelry I sell is made by my company. I specialize in engagement and wedding rings for clients who are looking for non-commercial, unique, special engagement and wedding rings.

What made you decide to open this business?

When I was sixteen years old, my family immigrated to Los Angeles from Israel and I started my business at that time as a crafter because my father was a stone carver and I was exposed to jewelry making at an early age and always enjoyed designing and crafting. Our financial situation was challenging as new immigrants. I started making and selling jewelry on the street of Melrose as a means of income. I really enjoyed creating jewelry and working with clients who liked my work.

What was it like when you first started?

Although my English was pretty good, it was a little intimidating to sell on the street of a new country. I quickly developed the skill set of selling directly to retail clients. I enjoyed creating the jewelry and continued developing my skills and talents. Creating a successful business gave me focus and helped to mitigate the pains of being a teenager plucked from her life and community.

What has surprised you most when owning a business?

The many challenges associated with managing things. So much of a business owner's time is spent managing a variety of things associated with logistics, it greatly reduces their time to be productive, which is the daily struggle of a small business owner.

What would your customers say they love most about your business?

My customer service is unprecedented. I treat all of my clients as honorable guests and precious beings. I love my clients and have a great dedication to their satisfaction. One of my clients said that her feeling of shopping with me was "like being in your sister's living room." My clients feel heard, honored and respected.

What’s the most memorable experience you’ve had working with a customer?

I've had so many memorable moments, working with clients over their engagement and wedding rings, it's very emotional and full of special stories. I've derived great joy from my connection to my clients.

Do you have any exciting plans for the future that you want customers to know about?

I am about to launch a new collection that is my best work ever, the details are still undisclosed, it's launching in April 2016.

What do you like most about being an entrepreneur?

Making your own rules, not having to be a follower, creating your own reality.

Do you have any advice that you want to share with other entrepreneurs?

Love your clients and be their advocates.

What do you love about this neighborhood?

The people who choose to live in Los Feliz are out of the box, critical thinkers. Wherever I travel for exhibits and trunk shows, I never meet people that I like as much as the people I meet at my store in Los Feliz.

What are your favorite places to go in the neighborhood?

Chi Dynasty, Fancy Nails, The Alcove.

What are your favorite things to do in the neighborhood?

Dine and work and hike in Griffith Park.

Why do you think it's important for people to shop local?

It allows clients to have a very elevated, special and meaningful experience around being a client.

Facebook: https://www.facebook.com/JewelrybyLizaShtromberg/?fref=ts

Twitter: http://Liza Shtromberg Jewelry http://www.lizashtromberg.com/

Website/Blog: http://www.lizashtromberg.com/